Adding Social Media Icons
to your outlook email signature

Here’s how to add the media buttons to your outlook emails:

1. open outlook

2. Copy (control + c, or “edit” + “Copy”) the three social media icons at the bottom of the social media page http://www.bfecard.com/social-media.html (facebook, twitter, and up)

3. click on the “Tools” Menu (It should be the 6th item – After “File” “Edit” View” “Insert” & “Format”)

4. Click on “Options” on the tools menu (the last item on the menu)

5. Click on the tab that says “Mail Format” (the third tab, to the left)

6. Under the last section called “Signature,” click the button “signatures”

7. Click the “new button”

8. Name your signature (you are the only person who will see this)

9. A window will open that looks like a word document. Type in your contact info and then paste the social media buttons at the bottom.

10. Click each icon individual so that it’s selected; go to the “insert” menu at the top of the screen and scroll down to “hyperlink”

11. Insert your facebook account into the hyperlink box and then hit “o.k.” Repeat for each icon, so that it will link to your pages.

12. Now click “Finish”

13. Hit “o.k.” to close the signature panel.

14. Now you’re back to the options page; from the drop menu, select the signature that you just made and hit o.k.

Congrats! Now you’ve made a personalized, social media signature

Twitter Or Facebook ? You Need Both For Different Reasons

March 5th, 2009 by Gretchen Glasscock | Filed under Social media, Twitter, blogs, branding, marketing.

Sudha Jamthe is a new technologies, product marketing and social media guru. She has written a very thorough and, I think, insightful analysis that sorts through what your goals and expectations are of both Twitter and Facebook. Turns out that though there are many similarities there are also some stark differences in what you have able to achieve through these different platforms. It’s well worth reading, particularly if your goal is to reach out to a specific market. Here’s an excerpt, but for the entire piece, go to Sudha’s article:
From the Eyes of an Enterpreneur: 15 Similarities between Twitter and Facebook and 5 HUGE differences and what it means for social media.

“My personal take on this is that we are at an early stage in the social media game and this competition is going to create new innovations that will shape the market to the next level. It is not about users on one social networking poking and sharing;we are entering a new level of interaction where realtime interaction, mobile, international and location awareness are going to allow for new ways of interaction for us as consumers and for businesses to engage with us .

Don’t underestimate the power of search

Facebook is closed, you cannot search any of your own feeds or status updates or comments or likes. You have a basic keyword search that allows one to find friends or applications.
Facebook allows google to crawl public profiles and lets google bring it more users.

Twitter absolutely shines here!

Summize was built using twitter api and later bought by twitter and became twitters powerful search tool. It also speaks to how open completely open the twitter API is, but that’s a different discussion!

Twitter search allows you to search to find conversation happening on any keywords and subscribe to it as a RSS feed. It is like having a Google SEM engine sending you customers to your RSS feed every 10 seconds.

This is getting marketers excited because now you have the power to watch your brand conversations, you can do live market research to find the pulse of products, brands and messaging.

Growth Patterns Tells the Real Story of Divergent Paths

Facebook is growing at 1 Million users/month with increased internal users.
Twitter has an organic growth with more companies joining it and experimenting with it.

Twitter is a community or has several communities built into it with its own set of rules and accepted behaviors.

Eg. Adding #tags, #Fridayfollow at end of tweets on Fridays to recommend new friends to follow etc.

So as new users join twitter they enrich their community and become part of it sooner than facebook where the user has to go through the learning curve for each user one user at a time.

So the twitter story is about faster engagement while facebook is about faster user acquisition.”

From the Mouth of the Guru: 10 Ways to Increase Your Twitter Followers

March 12th, 2009 by Gretchen Glasscock | Filed under Social media, blogs, marketing.

Kevin Rose, founder of social media site digg.com, touted as one of the most influential people on the web, has 272,706 followers on Twitter as of this moment. Blink. There are probably more now. I could go on and on about Kevin, but what’s important for you and me is he’s telling us how to do this thing we’re all trying to do : create a gigantic, mind-blowing, profit exploding following on Twitter. At least that’s what I’m trying to do and I bet at least some of you are too.

Kevin’s advice…….which I’m sure you can take to the bank….both literally and figuratively is set out in 10 Ways To Increase Your Twitter Followers. ( Follow the links for a full explanation of any terms you’re not familiar with.)

Explain to your followers what retweeting is and encourage them to retweet your links. Retweeting pushes your @username into foreign social graphs, resulting in clicks back to your profile. Track your retweets using retweetist.
Fill out your bio. Your latest tweets and @replies don’t mean much to someone that doesn’t know you. Your bio is the only place you have to tell people who you are. Also, your bio is displayed on Twitter’s Suggested Users page. Leaving it blank or non-descriptive doesn’t encourage people to add you.
As @garyvee says, “link it up.” Put links to your Twitter profile everywhere. Link it on your Digg, LinkedIn, Facebook, blog, email signature, and everywhere else you live online. Also, check out the great feedburner-like badges from TwitterCounter for your blog.
Tweet about your passions in life and #hash tag them. Quality content coupled with an easy way to find it never fails. If others enjoy your content, they’ll add you. Learn more about #hash tagging here.
Bring your twitter account into the physical world. Every time I give a talk, speak on a panel, shoot a podcast, present slides, or hand out business cards, I figure out a way to broadcast or display my twitter account.
Take pictures. Pictures are heavily retweeted/spread around. This one from US Airways Flight 1549 has been viewed 350,000+ times. For mobile pics use iPhone apps such as Tweetie or Twitterific, both which support on the go uploading.
Start a contest. @jasoncalacanis offered a free macbook air if he reached the #1 most followed spot. That never happened, but Jason added thousands of followers…brilliant.
Follow the top twitter users and watch what they tweet. Pay attention to the type of content they sent out and how they address their audiences.
Reply to/get involved in #hash tag memes. search.twitter.com lists the hot ‘trending topics. Look for the #hash topics and jump in on the conversation (see #4 for links to #hash instructions).
Track your results. TwitterCounter will show you how many new users you’re adding per day and Qwitter will email you when someone unfollows you after a tweet.

If you enjoy this content, let me first give due credit and tell you to be smart and add Kevin at twitter.com/updatedallas. I also hope you add me as well at twitter.com/gretchenglas, thank you.